How to break through marketing bottlenecks

It's the whitening season again, how should we develop this year's whitening marketing plan? Will the current market continue to cling to the unchanging whitening methods and crave miracles? Or should we abandon these ancient whitening concepts and embrace a new era of whitening upgrades? For Asian girls who have never stopped pursuing their dream of unlimited transparency, will they still follow advertisements and concepts to choose products like before? 
Four years ago, Abel hired a research company to conduct market research on natural products to consumers. According to a report, 80% of surveyed women have a very deep understanding of traditional "whitening technology". They know that many manufacturers add a large amount of ingredients that are not conducive to skin health to meet consumers' short-term desire to whiten their skin in order to profit and gain market share, the most common of which are heavy metals and fruit acids. At that time, the interviewees also provided detailed examples, such as heavy metals: which contain mercury, arsenic, lead and other components, mainly causing the tyrosinase enzyme in the process of pigment generation to lose its vitality, thereby preventing melanin precipitation and making the skin white. However, discontinuation can cause rebound and even dependency on the skin. And the proportion of fruit acid to metal is good, at least it is a natural acid extracted from fruits. An appropriate proportion of fruit acid can cause the aging cells in the outer layer of the skin to shed, promote the growth of collagen fibers and mucopolysaccharides in the dermis, reduce the pigment precipitation in the superficial layer of the epidermis, and achieve whitening effects. However, high concentrations of fruit acid can reduce the skin's resistance, damage the stratum corneum, cause excessive loss of water, and lead to aging
Whether it is heavy metal or fruit acid, these products can only act on the surface of the skin, and can not go deep into the source of pigment production to really solve the problem. At present, consumers have lost confidence in many market-oriented concept products. The report shows that they are beginning to know how to make their own facial mask. In addition to using common milk, honey, vegetables and fruits to make their own facial mask, they even know how to use tremella as a beauty material to make facial mask through complex processes such as steaming and boiling. Although the production process of this method is very troublesome, it greatly reduces the risk of skin allergy of beauty products, and can achieve a certain effect of moisturizing and whitening. We are very surprised by the above findings. The report explains why the beauty market has begun to slow down in recent years. The reason for the development of beauty enterprises entering the bottleneck. 
The era of "quick results" has become history, and consumer attitudes are beginning to undergo subtle changes. Consumers are gradually recalling the simple principle of getting what they pay for, and have proven through actions that they understand the importance of nature and quality. 
While many enterprises are still immersed in illusory concept sales, Abel has mobilized elite research and development teams to research and develop plant fibers in 2002, determined to turn concept products into real objects around the needs of the market, select hundreds of natural plants for plant fiber extraction research, and finally select only a few plant fiber raw materials that can be stably used to produce facial mask carriers, including the tremella fiber facial mask mentioned by the respondents in the research report. tremella is a white translucent gelatin flower, also known as white agaric. The high-quality people call it snow fungus. Since ancient times, it has been regarded by royal nobles as a product that can prolong life, with very high nutritional value. According to medical measurements, every 100 grams of dried product contains 10 grams of protein, 1.4 grams of fat, and 67.3 grams of carbohydrates. It also contains various vitamins, inorganic salts such as sulfur, magnesium, potassium, calcium, and other nutrients. Tremella fuciformis protein is of high quality, containing more than 17 amino acids, of which 7 are essential for the human body, including sugars and glia. Tremella fuciformis also contains abundant sugars and glia, including arabic gum, which can soften the skin stratum corneum when applied externally, and has good nourishing and whitening effects and anti-aging effects. Long term use can make the skin fair, delicate, soft, and elastic, reduce facial wrinkles, and have the effect of lightening facial melasma and freckles. 
Recently, scientists from the international beauty authority Nippon Paint Co., Ltd. conducted efficacy research on Tremella fuciformis. The effective ingredient "gum" contained in Tremella fuciformis is Tremella fuciformis polysaccharides, which are acidic isomers composed of mannitol, xylose, and glucuronic acid with a molecular weight of over 1 million. Like hyaluronic acid acidic mucopolysaccharides, there is also glucuronic acid with a content of over 20%. Therefore, Tremella fuciformis polysaccharides have excellent skin moisturizing properties, and the water evaporation rate of the aqueous solution is lower than that of hyaluronic acid. When applied directly to the skin, it can produce an active physical protective film. This film can automatically change with environmental humidity, effectively regulate skin humidity without producing a tight feeling, improve the water retention ability of the skin stratum corneum, and effectively improve skin condition, reducing the occurrence of skin epidermal peeling, bumps, and other problems. However, the research of scientists provides sufficient evidence for the safety and efficacy of tremella facial mask. 
It is understood that Abel has launched a series of plant products in the past two years and achieved remarkable results. Plant fiber products will be one of Abel's main promotion projects in the next three years, and Abel hopes to enable more consumers to use safe and efficient products. 
Although whitening products have a long history of development, the controversy over whitening has never been resolved. Should the beauty industry reflect on itself and improve its sales goals from quantitative to qualitative. We can pay attention to the development process of all world famous brands, which is centered around production technology, product quality, and creative research and development. The vision and market returns are equally ambitious. In recent years, market changes have given us enough opportunities to change. In addition, with the improvement of living standards, consumers are no longer solely influenced by appearance, utility, and other single functions when choosing products. In the future, there will be a greater need for products that balance safety and environmental protection. Manufacturers should focus their energy on product quality, and believe that natural products that follow the natural environment and conform to trends will quickly become the mainstream of consumption.