NEWS
Future trend of beauty facial mask products
Release Time:2019-08-09
Economic environment
Against the backdrop of the global economic recession, the escalating European debt crisis has had a huge impact on the domestic economy. In recent years, the country has continuously lowered the growth rate of GDP, from around 10% in previous years to 7.5% this year. For the beauty industry, the crisis is also becoming increasingly prominent.
However, according to statistics, one year after the outbreak of the economic crisis in 2009, makeup and beauty ranked fifth among the top 10 profitable industries worldwide. At present, the beauty industry market in China is about 500 billion yuan per year, and the beauty economy is increasing at an average rate of 15% per year, with a growth rate far exceeding the GDP growth rate. High profits, a huge market, and countless new beauty products, high-tech nursing equipment, and high-tech slimming equipment are introduced every year, bringing huge business opportunities to the beauty industry. Maya once said, "There is no recession or recovery in the cosmetics industry, because this industry is always on the rise!" We should have confidence in maintaining growth and promoting development.
Policy environment
At the 6th Plenary Session of the 17th Central Committee of the Communist Party of China, the Political Bureau of the CPC Central Committee reported its work to the Central Committee, studying the deepening of cultural system reform and promoting the great development and prosperity of socialist culture. This is the main agenda that has been established for cultural construction in history. In this large policy environment, we can see that branding local beauty products reflects China's local culture, enhances its own value, and then spreads to the outside world, becoming a global cosmetics brand will be the development trend in recent years. In this development process, due to the impact of the global economy, it is bound to intensify the elimination of local inferior products and brands. We should have confidence that as China's dominant position in the global economy continues to rise, excellent local cultural brands will surely leverage China as a major platform to go global.
Social environment
After years of market cultivation, facial mask products have gradually been positioned as daily essential skin care products in beauty salons. Since they are daily necessities, facial mask is bound to become affordable, which can not only ensure the frequency of use of facial mask, but also stimulate the consumer market. With a certain frequency of use, there must be a strong market potential.
However, due to the low threshold of facial mask, a swarm of products on the project are copying each other, and a large number of entry-level and other facial mask products are flooded with most of the current national facial mask market. So that at present, the facial mask market is dominated by these low-end technologies, low-end products, inexplicable product efficacy, and the promotion of the concept of stealing. In addition, manufacturers cut costs and fought a price war, so that facial mask products have entered a dead end of development. So that the current facial mask on the market sold at the price of cabbage. Such an environment will inevitably pose considerable challenges to the local facial mask industry.
Technical environment
Therefore, in such a complex surrounding environment, domestic local facial mask brands can only strengthen the value of the brand and bring greater profits and long-term development to enterprises by vigorously developing their own R&D technology. Abel is "professional because of specificity". In the nearly two decades of research and development of facial mask, Abel has been implementing the guiding ideology of "quality determines everything", providing professional OEM services for the industry, which has been praised by peers and praised as the source of facial mask, becoming the benchmark of high-quality facial mask in China and even the world. With the continuous development of biotechnology, newer facial mask technologies have emerged, and many revolutionary facial mask products have been developed and listed
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