Abel: Driven by technology and seeking development through quality

There is a kind of fate called meeting you without bias in the vast sea of people. Talking about the fate between Mr. Zhang Zhiwei, Chairman of Abel, and the beauty industry, it can be said to be a beautiful encounter. In 1994, a friend brought a new technology from abroad, which became an opportunity for Zhang Dong to officially enter the beauty industry. Since then, Zhang Dong has entered the beauty industry and established Abel International Group Limited in Hong Kong the following year, beginning his 22 year industry revolution.
Zhang Dong is a man of the moment in the facial mask industry. He is committed to building a national brand of cosmetics and creating a world of green technology with natural plant facial mask; He is also an enthusiast of environmental protection and public welfare, and his important responsibility for corporate development is to contribute to society. He grasps the overall situation at home and abroad, looks at the development of the beauty industry in the new era, and conveys his business philosophy of "quality determines everything" to people. Under the careful leadership of Chairman Zhang, Abel has been sparing no effort in the facial mask industry, constantly strengthening innovation and actively developing new products. Therefore, Abel can develop steadily in the industry and constantly improve its market position.
Currently, Abel has two well-known brands, "Abel" and "Huadu", and has launched another new brand, "First Date", in recent years. Many of Abel's products have immeasurable product value in the market, and their products are independently developed with high technological content. As far as the tremella facial mask launched by Abel is concerned, its raw materials are natural tremella, and the membrane body is made by a physical means instead of non-woven fabric, which has unique advantages. Firstly, besides being a health and nourishing ingredient, Tremella is also a natural moisturizer, with better breathability and adhesion than ordinary non-woven fabrics; Secondly, Tremella fuciformis only grows in China and is a unique natural resource in the country. The tremella facial mask developed by Abel has the functions of moisturizing, anti-aging and detoxification. This product is a great achievement of Abel in cosmetics and a technological breakthrough in the beauty industry.
Establishing a national brand, winning good reputation with good quality
"Social benefits and economic benefits are complementary to each other to a certain extent. Enterprises pay attention to environmental protection, which is a common problem and a requirement of social responsibility. Whether it is raw materials or processing, we are naturally environmentally friendly, just like the nature of our products." When Zhang Dong talked about the quality of Abel's products, he always had a proud expression. "I always believe that quality can determine everything. Quality determines the product, the product determines the enterprise, and the quality of the enterprise also determines the level of employees. All of these are interrelated. Our products can receive consistent good reputation in the industry, and the good thing is quality."
Regarding the brand building of enterprises, Zhang Dong also has his own views. "We always adhere to high-level and high-quality development. Only when Chinese brands strive to build their own national brand image, can the country's cosmetics brands continuously expand their market share. Of course, Rome was not built in a day or two, and this is not a problem that can be solved in just one or two days. However, with the increasing supervision of cosmetics in China, the raising of industry barriers, and the improvement of industry self-discipline, I believe that the market share of domestic products will continue to grow and develop better."
Brand centralization and market specialization go hand in hand
As for the future development trend of the cosmetics industry, Zhang Dong's opinion is that "from the perspective of market and manufacturing, the cosmetics industry will become more and more professional in the future, and the development trend of the industry will be toward the direction of brand concentration. For many years, we have always adhered to the field of facial mask, precisely because we adhere to the path of specialization. Facts have proved that our path of specialization is right."