Abel: unwavering commitment to quality and innovation

In order to meet the rapidly growing demand of Abel International Group, the group invested nearly 100 million yuan in March 2009 to build a new factory in Zhongshan City, and established Zhongshan Deshang Weiye Biotechnology Co., Ltd., covering an area of 23 acres. It adopts the world's advanced design concepts and standards, with central computer controlled fully automated production equipment.
And introduce multiple independently developed high-tech products, which have passed the EU product safety certification system; CE, Quality Control Management Body; ISO9001 and ISO-13485 (Medical Materials Certification) and other system certifications, with multiple patent achievements, our products are welcomed and favored by domestic and foreign distribution agencies, beauty institutions, and well-known brands. Infiltrate overseas markets such as the United States, Canada, Russia, South Korea, Malaysia, Singapore, and the Philippines.

In the beauty industry, when people mention Abel, they always talk about the soft film powder it produces. In fact, there are many manufacturers in the industry who name a certain category, but they do not have a deep market foundation. With a high supply volume as the background, becoming the leader of a certain category will lack credibility. But Abel has been deeply researching soft film powder for 23 years, and has been widely praised for its good toughness, strong elasticity, soft film formation, and less prone to sagging. The annual supply of soft film powder can be used by 100 million people. Nowadays, most cosmetics companies in the industry are using Abel's soft film powder raw materials or semi-finished products, and having deep experience and a wide customer base is an irreplaceable ace in the hands of General Manager Zhang Zhiwei.

The laughter was bright and the steps were correct. I saw Zhang Zhiwei coming from afar, and the voice of greeting was still echoing in the spacious atrium. Zhongshan, which was approaching April, had arranged a summer preview in advance. The heat outside the panoramic landing window inadvertently penetrated. The vitality of spring and the verdant and lush summer seemed to be integrated into people's mood. Zhang Zhiwei spoke with great energy and was as energetic as young people. After two hours of chatting, he seemed to have just arrived.
Zhang Zhiwei is very familiar with these three words. Baidu Baike told me that he is an actor/professor. And the label of entrepreneur Zhang Zhiwei has also appeared in various search engines. Whenever he sees similar personal packaging and promotion, Zhang Zhiwei orders people to delete it. Although it is widely rumored that Abel is one of the top ten cosmetics contract manufacturers in China, he feels that he has not done anything remarkable, and his life without promotion and amplification makes him "happy and at ease". In Zhang Zhiwei's view, achieving success and recognition does not require blindly focusing on one's own responsibilities, focusing on improving quality in the field of mechanical manufacturing and product research and development, and not compromising on quality control for many years. As long as one always holds onto the bottom line and specializes in the industry, even after experiencing countless market trials, one can still see true gold.
Leaving the system and choosing to start a business at the age of 39
Before the age of 39, Zhang Zhiwei's life was linked to major events since the founding of New China. He experienced three years of natural disasters, without food to eat, without a bowl to eat, and without a match to light a light; In his youth, he personally experienced various aspects of the Cultural Revolution. In his youth, he responded to the call to go to the countryside and became a educated youth. In the first year of resuming the college entrance examination, he bravely fought and became a proud figure in people's eyes; After graduation, I joined the wave of reform and opening up, holding onto an iron rice bowl and dedicating more than ten years to a state-owned enterprise in the field of mechanical manufacturing. The indelible simplicity in Zhang Zhiwei comes from everything he has experienced, practical yet never superficial.
"What made you so resolute in leaving and disregarding the surrounding opposition?" Faced with a question, Zhang Zhiwei took the reporter to a story from the early 1990s: at that time, the planned economy had reached the end of its strength, but the leaders within the system were still lying in their past achievements, without competition, so they did not pay attention to quality output. When friends came to choose a car, almost every car was not perfect, either scratched, or the position of the stamping parts was biased, and various small defects. It was not easy to choose a brand new and beautiful car. Not pursuing excellence or emphasizing customer satisfaction is increasingly contrary to one's own inner pursuit and philosophy. At that time, the market economy had already taken off, and Zhang Zhiwei, who was in his prime, decided to take a gamble and venture into the business world.
This decision seems very wise today. Some people may endure until retirement at that age, but in Zhang Zhiwei's heart, he has his own understanding of adhering to quality. If it were a different world, one could abide by faith and be loyal to quality, and no matter what obstacles they face, they would still be determined to pursue them.
Ten years of accumulation in "tremella facial mask"
It is not an exaggeration to say that Zhang Zhiwei is a "membrane idiot". His stubbornness, to the point of almost foolishness, once surprised the cadres of the National Machinery Research and Design Institute. It all starts with a hand made "tremella facial mask" ten years ago.
Zhang Zhiwei has made scale and achievements in making soft film powder, and has also been at the forefront in the research of film materials. Today, we talk about "edible facial mask", natural and pure plant extract products with these concepts, which he has researched ten years ago, and strongly advocated the prospect of plant facial mask at that time. Later, Zhang Zhiwei also insisted on using tremella as film material extraction, which originated from a Japanese scientific research achievement.

However, due to the particularity of tremella, this facial mask can only be produced by hand. During this period, it was faced with many problems such as material solidification and equipment limitations. Even when experts from the National Machinery Research and Design Institute regretted that they could not carry out mass production, Zhang Zhiwei never gave up. He studied the equipment transformation day after day. Finally, at the end of 2015, an inspiration flashed. Zhang Zhiwei took the drawings and waved the reconstruction plan, and the tremella facial mask was launched in batches. Some people say it's a sense of sincerity from heaven, while others say it's the result of accumulated knowledge. Regardless of the evaluation, Zhang Zhiwei's research efforts over the past decade are affirmed.

The magic of Abel Tremella facial mask carrier is that its textile fiber is 100% extracted from plants. For example, we can see from the structure of tremella facial mask that its knitting texture direction is not as regular as that of ordinary non-woven fabrics. Instead, it is crisscross, overlapping, and naturally forms a multi-dimensional structure. Therefore, the amount of essence liquid absorbed is several times more than that of ordinary carriers, and its hand feel is like a yarn. During the test, the reporter really felt that this facial mask has excellent hydrophilic performance.

Not only is it good at water locking, but when the skin is combined with its membrane body, the heat of the skin can soften the fiber, so that the liquid of essence can be slowly released, and the skin can be replenished in the form of penetration. After the membrane is removed, the skin will feel fresh and comfortable. The superior plant fiber is also suitable for sensitive skin.
Due to the high cost, tremella facial mask is positioned at the middle and high end. At present, famous enterprises such as L'Oreal and Yueshifengyin first followed Abel to investigate the project and negotiate cooperation.
No innovation, no way out

Seeing that Zhang Zhiwei has gone through the road of single product refining, many people have to be worried: it took ten years to make a breakthrough. During this period, consumers have been bombarded by various concepts and turned a blind eye to all kinds of propaganda. The former reaps, and more people who do not abide by the rules of the game disturb the trust of consumers. Why does the tremella facial mask break out of the tight encirclement?

However, Zhang Zhiwei appeared calm and said that he would do his best to calmly respond: "Research and development requires sedimentation and dedication. As a company, we should have a far sighted vision, focus on product quality, and be close to the international market. Its pure natural structure cannot be artificially replicated, and the product has obvious effects and is healthy and does not irritate the skin. The concept of technology as the core is the true concept product, and it cannot be achieved simply through advertising or media packaging."

After the merger of the two certificates, many contract factories faced reshuffling and elimination, and speculators encountered an unprecedented Waterloo. Abel, who pays attention to quality and innovation, smiled at the spring breeze at this time. In addition to the tremella facial mask, Abel Group's 3D muscle permeable facial mask with delicate texture and deep cleansing and moisturizing functions is loved by beauty salon customers; Mud facial mask 2.0 announced the upgrading of the traditional mud facial mask, which not only maintains the advantages of basic cleaning, but also has better moisturizing and moisturizing effects. The important thing is that it can be removed completely after application, which is convenient and residue free, and meets the needs of modern people. In addition, there are a number of top facial mask products to fill the market gap, such as egg coat facial mask and warm mask.

Today, Abel has grown into an innovative international technology company. Facing a wider range of value chain partners, natural environment, and global communities, we always fulfill our corporate social responsibility and elevate it to a strategic level. We adhere to the concept that "virtue is the foundation of people, trust is the root of success, learning is the foundation of achievement, and quality is the soul of the enterprise", and propose the development principle that "quality determines everything". Seemingly simple words express a long-term commitment.