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I only do business with people who focus on product quality.

  • Categories:Company News
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  • Time of issue:2019-08-09 16:17
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I only do business with people who focus on product quality.

(Summary description)I think the future development of China's beauty market is based on the supervision of the relevant management departments and decided by the manufacturers themselves and consumers. In fact, the market share of early domestic brands is larger than that of now, and the loyalty of consumers is quite high. But in the later period

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2019-08-09 16:17
  • Views:0
Information

Reporter:

How do you envision the future of the beauty industry today?

Zhang Zong:

I think the future development of China's beauty market is based on the supervision of the relevant management departments and decided by the manufacturers themselves and consumers. In fact, the market share of early domestic brands is larger than that of now, and the loyalty of consumers is quite high. But in the later period, the domestic counterfeit and inferior products and chemical injuries are also very high. Harmful products have impacted the whole market, coupled with the invasion of foreign international brands, so that consumers do not hesitate to tilt to large brands, foreign brands. In this market environment, in order to gain market share and profits quickly, manufacturers gradually become procedural, productive and cost-oriented. This competition not only does not promote the overall development of the market, but also causes various vicious circles. This year, the entry of the Drug Supervision Bureau has inspired a lot of hard-working enterprises and attacked many enterprises without licenses. I believe that the future Chinese cosmetology market is not only a large-scale one, but also the most powerful technological one in the world.

Reporter:

So what marketing strategy will you take?

Zhang Zong:

I have been in business for more than ten years, witnessing the development and changes of the industry in the later period. In my mind, making money by doing business is the primary purpose. But I find that if in the process of business, too much profit-oriented strategy often makes the enterprise become quick to make quick profits. For example, some enterprises in the industry use the so-called new concepts, even production. Fake and inferior products to fool consumers, these manufacturers not only speed up the destruction of their own eggs, but also seriously damaged the reputation of the industry, which I can not bury conscience to make money.

I think the key to the development of enterprises is not to rush to develop new products, but to continuously improve the technology and quality of products. When a product is technically mature, we should seek to develop another high-quality product.

In this regard, Abel has always attached great importance to R&D and market, through the advantages of technological strength to surpass competitors, in order to achieve the win-win goal of promoting market development and profitability. When the enterprise has the right development ideas and a benign operating cycle system, profitability will be a matter of course.

Reporter:

You are so strict about product quality. Have you never tried to use concepts to hype products for profit?

Zhang Zong:

Of course, but all of Abel's concepts are based on production technology planning. I only hype products that are really successful in R&D and conform to national standards. Those who use false concepts to hype and try to make profitable products to deceive consumers, I never look forward to it.

In fact, the product is a combination product with three elements, technology, quality and conscience are all indispensable. Abel's products always take quality as the first step. The development process from material to production has rigorous monitoring system. No quality problems are allowed in the link. It is also praised in the industry. From a business point of view, although it's slower and hotter, I absolutely believe that the 10-year sustained harvest is more cost-effective than the one-year windfall return.

Reporter:

Mr. Zhang seems that you attach great importance to R&D. What new beauty products will become the darling of the market in the future?

Zhang Zong:

When it comes to new beauty products, the word "natural" seems to be a good lubricant. Walking into the beauty counters of supermarkets, pharmacies or department stores at will, you can find many beauty products labeled "natural", "herbal", "plant", "aromatherapy". Whether these products are genuine or not. The function of the label is still some deceit to the customers. I am sure that the natural beauty products are more and more attractive to consumers. So Abel began to research and develop these products 2 years ago, and successfully launched the plant fiber mask system to make full efforts to enter the "natural" field, and its market. Located in the medium and high-end market, this product has attracted many international brands since its launch. They affirm the uniqueness of product technology and become partners in a short time.

But there are some things that deserve our attention. Some unscrupulous businessmen with the concept of hype have also noticed this market which needs to be developed but has a broad prospect. How to avoid the industry being shamelessly harmed again, manufacturers should work with the competent government departments to formulate product standards to restrict those who suppress product quality or counterfeit at cost. To maintain a low-price strategy, we believe that regulated management will deprive illegal businesses of opportunistic opportunities. We have decided that Abel's future will only deal with those who focus on product quality and take practical actions to break the "international image" of low-quality and flat prices of Chinese cosmetic products.

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