In the context of the global economic depression, the growing European debt crisis has had a huge impact on the domestic economy. In recent years, the country has continuously reduced the growth rate of GDP, from about 10% in the previous years to 7.5% this year. For the beauty industry, the crisis is also constantly highlighted.  

However, according to statistics, cosmetics ranked fifth among the top 10 most profitable industries in the world one year after the economic crisis in 2009. At present, China's beauty industry market is about 500 billion yuan per year, and the beauty economy is increasing at an average rate of 15% per year, with the growth rate far exceeding the GDP growth rate. High profit, huge market and countless new beauty products, high-tech nursing equipment, high-tech slimming equipment come out every year, which brings huge business opportunities for the beauty industry. Maya said, "there is no recession and recovery in the cosmetics industry, because this industry has been on the rise!" We should be confident in ensuring growth and promoting development.  

Policy environment

At the Sixth Plenary Session of the 17th CPC Central Committee, the Political Bureau of the CPC Central Committee reported to the Central Committee to study the deepening of cultural system reform and promoting the great development and prosperity of socialist culture. This is the first time in history that cultural construction has been identified as the main agenda. In this large policy environment, we can see that it will be the development trend in recent years to make local beauty products famous, reflect China's local culture, enhance their own value and then spread to the outside world, and become one of the world's cosmetics brands. In this development process, due to the influence of the global economy, it will also intensify the elimination of local inferior products and brands. We should be confident that with the continuous improvement of China's leading position in the global economy, excellent local cultural brands will surely go to the world with the help of China as a big platform.  

Social environment

After years of market culture, mask products have gradually been positioned as the daily necessities of skin care, and since they are daily necessities, the mask will inevitably go to parity. This will not only guarantee the use frequency of the mask, but also stimulate the consumer market. If there is a certain frequency of use, it will definitely have a strong market potential.  

Like a swarm of bees, the products of the products are copied by each other. A large number of primer and other mask products are full of the most popular mask Market in the country. So that the mask market is dominated by these low-end technologies, low-end products, inexplicable product efficiency, and the concept of propaganda, plus the cost reduction of manufacturers and the price war. So that the current market mask sold the price of Chinese cabbage. Such an environment is bound to pose considerable challenges to the local mask industry.  

Technical environment

Therefore, the domestic mask brand, in such a complex surrounding environment, only vigorously develop its R & D technology, in order to expand the value of the brand, and bring greater profits and long-term development for the enterprise. Able, "because of specificity and professionalism", has been carrying out "quality decides all" guiding ideology and provides the most professional OEM OEM business in the past twenty years. It has always been praised by the peers and has been praised as the source of the mask. It has become the benchmark for the high quality mask of this soil and even the world. With the continuous development of biotechnology, updated mask technology has appeared one after another. At present, many revolutionary facial mask products have been developed and listed on the market.