There is a kind of fate called the vast sea of people, just meet you. Talking about the fate between Mr. Zhang Zhiwei, chairman of Able, and the beauty industry, it was a beautiful encounter. In 1994, his good friend brought a new technology from abroad, which became an opportunity for Chairman zhang to formally contact with the beauty industry. Since then, Chairman zhang has entered the beauty industry, and established Hong Kong Able International Group Co., Ltd. the next year, starting his 22 year industrial revolution.

Chairman zhang is the influential man in the mask industry. He is committed to building up a national brand of cosmetics and creating a world of green technology with natural plant mask. He is also an environmental public welfare enthusiast and an important responsibility for the development of enterprises by giving the society. He grasps the overall situation at home and abroad, makes a general survey of the development of beauty industry in the new era, and conveys his business philosophy of "quality decides everything". Under the careful guidance of Chairman zhang, Able has been spare no effort to deeply plough the mask industry, constantly strengthening innovation, and actively developing new products. Therefore, Able can steadily develop in the industry and continuously improve the market position.

At present, Able has two well-known brands, Able and Huadu, and has launched another new brand, first date, in recent years. Many of Able's products have inestimable product value in the market, and their products are all self-developed with high technology content. Richly endowed by nature, Able's white fungus has been used to produce Tremella masks. It has advantages in making membrane instead of non-woven fabrics by physical means. First of all, tremella is not only a healthy and nourishing food material, but also a natural humectant. Its air permeability and fitness are better than ordinary non-woven fabrics. Second, tremella only grows in China, which is a unique natural resource in China. The tremella mask developed by Able has the functions of moisturizing, anti aging and detoxification. This product is a great achievement of Able in cosmetics, and is also a great breakthrough in the beauty industry.

Establish national brand, win good reputation with good quality

"Social and economic benefits are complementary to each other to a certain extent. Enterprises pay attention to environmental protection, which is a common problem and also a requirement of social responsibility. Whether we are raw materials or processing processes, we are natural environmental protection, just like the nature of our products. " When Chairman zhang talked about the quality and quality of Able's products, he was always proud, "I always believe that quality determines everything. Quality determines products, products determine enterprises, and the quality of enterprises also determines the level of employees, all of which are linked. And our products can get consistent good reputation in the industry, the good is the quality. "

For the brand construction of the enterprise, Chairman zhang also has his own opinion, "we always adhere to high-level and high-quality development. Only when Chinese brands strive to create their own national brand image, the national cosmetics brands will continue to expand market share.". Of course, Rome wasn't built in a day. It wasn't built in a day or two. However, with the increasing supervision of cosmetics in China, the improvement of industry threshold and the improvement of industry self-discipline, I believe that the market share of domestic products will be more and more large and the development will be better and better. "

Brand concentration and market specialization go hand in hand.

For the future development trend of the cosmetics industry, Chairman zhang's view is, "from the perspective of market and manufacturing, the cosmetics industry will become more and more professional in the future, and the development trend of the industry will be in the direction of brand concentration. Over the years, we have always adhered to the field of mask, precisely because we insist on taking the road of specialization. And it turns out that we are on the right path to specialization. "

    Only with vision can we achieve. No matter how brilliant the past achievements, Chairman zhang always looks forward to the future with greater ambition. "We believe that enterprises have the responsibility and ability to promote the sustainable development of society. Of course, we have always been on this road of development. In the future, we will also keep this original intention, adhere to the concept of "quality decides everything", and keep going steadily. "