I only do business with people who value product quality

Reporter:
How do you envision the future of the beauty industry as it continues to develop today?
Mr. Zhang:
I think the future development of the Chinese beauty market is based on the regulatory efforts of relevant management departments, determined jointly by manufacturers and consumers. In fact, the market share occupied by domestic brands in the early days was larger than that of today, and consumer loyalty was also quite high. However, in the later period, counterfeit and inferior products and chemically harmful products in China impacted the entire market, and the invasion of foreign international brands made consumers tilt towards big and foreign brands without hesitation. In this market environment, manufacturers gradually become procedural, production-based, and cost-effective in order to quickly seize market share and profits. This competition not only fails to promote the overall development of the market, but also causes various vicious cycles. The entry of the Drug Administration this year has inspired many hardworking enterprises and dealt a blow to the "many unlicensed enterprises". I believe that the future Chinese beauty market in the world is not only large in scale, but also the most powerful technology-based market.
Reporter:
So what marketing strategy would you adopt?
Mr. Zhang:
I have been in the industry for more than ten years and have witnessed the later development and changes of the industry. In my mind, making money from doing business is the primary goal. However, I have found that if the process of doing business is too focused on profit, it often makes the company's strategy become more eager for quick success. For some companies in the industry, they use so-called new concepts and even produce fake and inferior products to deceive consumers. These unscrupulous manufacturers not only accelerate their own destruction, but also seriously damage the industry's reputation. I cannot do this kind of money that needs to be buried without conscience.
I think the key to enterprise development is not to rush to develop new products, but to continuously improve the technology and quality of products. When one product is more mature in technology, then seek to develop another high-quality product.
In this regard, Abel has always focused on both research and development and the market, surpassing competitors through its technological strength to achieve a win-win goal of promoting market development and profitability. When the enterprise has the right development ideas and a healthy operating cycle system, profitability will be a natural thing.
Reporter:
Are you so persistent and strict about product quality that you have never tried to use concepts to hype up products for profit?
Mr. Zhang:
Of course there is, but all of Abel's concepts are planned based on production technology. I only hype up products that I have truly successfully developed and meet national standards. I never take a good view of manufacturers who use false concepts to hype up and attempt to create profitable products to deceive consumers.
In fact, a product is a combination of three elements, including technology, quality, and conscience. Abel's products have always prioritized quality, and the development process from materials to production has a rigorous monitoring system. Quality issues are not allowed in each link, which is also well known in the industry. Although this business approach is relatively slow and popular from a commercial perspective, I absolutely believe that 10 years of continuous harvest is much more cost-effective than a year of windfall profits.
Reporter:
Mr. Zhang, it seems that you attach great importance to research and development. What new types of beauty products will become the darling of the market in the future?
Mr. Zhang:
When it comes to new beauty products, the word "natural" seems to be a good lubricant. When you walk into a supermarket, pharmacy or beauty counter in a department store, you can find many beauty products marked with "natural", "herbal", "plant" and "aromatherapy". No matter whether these products really have the marked functions or cheat customers, I can be sure that natural beauty products are increasingly attractive to consumers. Therefore, Abel began to research and develop such products two years ago, and successfully launched a series of plant fiber facial mask to go into the field of "natural". Its market positioning is the middle and high-end market. The launch of the product has attracted many international brands, who affirmed the uniqueness of the product technology, And became a partner in a short period of time.
But there are some things that we should pay attention to, and some unscrupulous merchants who use the concept of hype have also noticed this untapped but promising market. How to avoid the industry from being shamelessly harmed again? Manufacturers should work together with government regulatory departments to establish product standards and restrict those who use cost to suppress product quality or counterfeit products to maintain a low price strategy. We believe that standardized management will make unscrupulous merchants lose opportunities for speculation. We have decided that Abel's future will only do business with merchants who focus on product quality, and take practical actions to break the "international image" of China's beauty products being low in price and quality