Quality determines everything, integrity builds brand

Abel Biomaterials Research Institute, established in 1995, is a high-tech research entity. It has 30000 square meters of modern production plants, 100000 level purification sterile workshops, central computer controlled automatic production equipment, and produces a full range of products of international quality. The production and sales of beauty facial mask products have ranked first in China for many years. After ten years of development, Abel has become a diversified supplier of raw materials, semi-finished products, finished products, OEM and other businesses. With high-quality products and advanced R&D strength, Abel has continued to expand markets in the United States, Russia, South Korea, Malaysia, Singapore and other countries, and has gradually grown into a global manufacturer of facial mask products.
Professional Beauty 777:
As one of the largest professional manufacturers of soft film powder in the country, Abel's brand is widely known in the beauty industry and has always had a good reputation. What is Abel's path to success?
Abel:
One is integrity. Abel always regards integrity as the lifeblood of enterprise development while strictly adhering to national regulations and laws. A company operates its own culture and destiny, whether it is from management to ordinary employees, from big policies to small systems, or from consumers to partners, Abel strives to achieve perfection in integrity.
The second is professionalism. Over the past ten years, Abel has insisted on "facial mask" and never let up. It has introduced the latest and high-quality products to the market, never touching cream and other beauty products, and has established Abel's professional image in the eyes of customers. Now, facial mask has become a unique corporate culture carrier of Abel, making the brand of Abel popular in China and even the world.
The third is innovation. The key to entering the international market for Chinese cosmetics lies in innovation. New and high-quality products will naturally be welcomed by domestic and even international markets. For over a decade, Abel has continuously showcased its latest high-quality products at foreign exhibitions, attracting a large number of domestic and foreign customers. Therefore, I believe that it is not difficult for Chinese enterprises to enter the international market. The key is to operate with dedication, develop new products, and improve product quality.
Professional Beauty 777:
Could you please introduce Abel's situation in OEM outsourcing?
Abel:
Abel Company adopts advanced computer ERP solutions, which involve management work such as personnel, finance, materials, production, supply, sales, and forecasting in the enterprise; Strictly control procurement, inventory, sales, production, and quality management; Analyzing customer needs, customizing new solutions, computerizing product formulas, scientifically and quickly customizing products, and fully computerizing the processing process have made Abel the most powerful OEM processing enterprise in the industry.
Abel has a modern production base of 28500 square meters (43 acres), with a garden like distribution, fresh air, and elegant environment; All production processes are controlled by automated computer equipment; And it has a large-scale 100000 level purification workshop. In terms of product quality management, the products have completely passed the supervision and testing of national light industry cosmetics and washing products, the testing of Beijing Municipal Drug and Food Supervision Bureau, Beijing Municipal Control Center, and the supervision of Beijing Municipal Quality and Technical Supervision Bureau. The products have a certificate of global free sales.
Abel has multiple processing lines for each product, with strong processing capabilities: the soft film powder series has a daily output of 8 tons; The crystal film series produces 10000 pieces per day; The daily output of essence silk facial mask series is 10000 pieces. With the introduction of advanced equipment and the implementation of reasonable and scientific processing processes and management models, production capacity has been continuously improved. In the export business, Abel completed the processing of a container of crystal facial mask exported to Russia within 10 days; Complete the processing of 1 container of elastic soft film powder for export to South Korea within 1 day.
Abel has gained recognition from more and more global cosmetics peers through excellent product quality, enthusiastic service, and OEM personalized processing.
Professional Beauty 777:
Could you please introduce what new products Abel Company will exhibit at the 25th American International Fair?
Abel:
In today's rapidly developing beauty industry, although products have a certain scale and form in terms of technology and ideological concepts, they have not rid themselves of being single and one-sided. As a member of the beauty industry, Abel attaches great importance to the development of new products and always adheres to the marketing model of research and development before promotion.
Abel's new products on display at the 25th Guangzhou International Beauty Expo are mainly plant fiber facial mask such as "seaweed", "tremella" and "lychee". These facial mask are refined from 100% pure natural plant fibers. The facial mask is soft and comfortable, and will not cause skin irritation. The facial mask contains a three-dimensional network structure of polymers, which can immediately soften the fibers after contact with the skin, allowing the essence ingredients to slowly release and quickly penetrate into the skin base. The membrane body can be naturally degraded, and the natural carrier will not cause irritation to the skin. It is suitable for sensitive skin. The effective ingredients can remove the dirt hidden deep in the pores, and can naturally decompose the residue in the skin The cosmetics and dust on the skin can thoroughly clean the skin. After soaking in essence solution, the two kinds of effective ingredients are closely integrated and transmitted to the skin by the penetration system in an efficient and continuous manner, so that they can be absorbed more thoroughly and have more lasting effect.
Professional Beauty 777:
How does Abel Company view the future development of the beauty industry?
Abel:
While major international brands continue to enter the Chinese market, our local cosmetics are still able to hold their ground and occupy a large portion of the market. From this perspective, the development of China's beauty industry is still healthy, but there are still problems such as counterfeit and substandard products, and exceeding prohibited ingredients. It is not enough to rely solely on national laws and regulations to purify the beauty industry. All beauty enterprises need to jointly supervise and encourage in order to create a harmonious and healthy development environment for the beauty industry. Meanwhile, specialization and branding are the future paths for beauty companies! We need to continuously develop our corporate culture and product brands, so that product brand synergy can deeply penetrate our corporate culture. Our products should be of high quality, high-tech content, and professional segmentation in order to adapt to the rapid development of the future beauty market!