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The future trend of beauty mask products

  • Categories:Trend News
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  • Time of issue:2019-08-09 16:25
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The future trend of beauty mask products

(Summary description)Against the background of global economic depression, the worsening debt crisis in Europe has exerted a tremendous impact on the domestic economy. In recent years, the growth rate of GDP has been continuously lowered from about 10% in previous years to 7.5% this year. For the beauty industry, the crisis is also constantly highlighted.

  • Categories:Trend News
  • Author:
  • Origin:
  • Time of issue:2019-08-09 16:25
  • Views:0
Information

Economic environment

Against the background of global economic depression, the worsening debt crisis in Europe has exerted a tremendous impact on the domestic economy. In recent years, the growth rate of GDP has been continuously lowered from about 10% in previous years to 7.5% this year. For the beauty industry, the crisis is also constantly highlighted.

However, according to statistics, one year after the outbreak of the economic crisis in the past 09, cosmetics ranked fifth among the 10 most profitable industries in the world. At present, the market of China's beauty industry is about 500 billion yuan a year. The beauty economy is increasing at an average rate of 15% a year. The growth rate far exceeds the growth rate of GDP. High profits, huge market and countless new beauty products, high-tech nursing instruments, high-tech weight-loss equipment come out every year, which bring huge business opportunities for the beauty industry. Maya said, "There is no recession and recovery in the cosmetics industry, because the industry has been on the rise!" We should be confident to maintain growth and promote development.

Policy environment

At the 6th plenary meeting of the 17th Central Committee, the Political Bureau of the CPC Central Committee reported to the Central Committee on its work to study deepening the reform of the cultural system and promoting the great development and prosperity of socialist culture. This is the first time in history that cultural construction has been set as the main agenda. Under this big policy environment, we can see that the trend of development in recent years is to brand local beauty products, reflect the local culture of China, enhance their own value and then spread outward, and join the world cosmetics brand. In this process of development, due to the impact of the global economy, it is bound to aggravate the elimination of local inferior products and brands. We should be confident that with the continuous improvement of China's dominant place in the global economy, excellent local cultural brands will surely take advantage of China as a platform to enter the world.

social environment

After years of market culture, mask products have gradually been positioned as the daily necessities of skin care, and since they are daily necessities, the mask will inevitably go to parity. This will not only guarantee the frequency of use of the mask, but also stimulate the consumer market. It determines that there must be strong market potential.

However, due to the low threshold of mask, everyone's products on the project are copying each other, and a large number of primer and other mask products are full of the mask Market of the vast majority of the country. So that the mask market is dominated by these low-end technologies, low-end products, inexplicable product efficiency, and the concept of propaganda, plus the cost reduction of manufacturers and the price war. So that the current market mask sold the price of Chinese cabbage. Such an environment is bound to pose considerable challenges to the local mask industry.

Technical environment

Therefore, the domestic mask brand, in such a complex surrounding environment, only vigorously develop its R & D technology, in order to expand the value of the brand, and bring greater profits and long-term development for the enterprise. Abel, "because of specificity and professionalism", has been carrying out "quality decides all" guiding ideology and provides the most professional OEM OEM business in the past twenty years. It has always been praised by the peers and has been praised as the source of the mask. It has become the benchmark for the high quality mask of this soil and even the world. With the continuous development of biotechnology, updated mask technology has appeared one after another. At present, many revolutionary facial mask products have been developed and listed on the market.

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