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Able: Driven by science and technology and developed by quality

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  • Time of issue:2019-08-09 16:20
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Able: Driven by science and technology and developed by quality

(Summary description)There is a kind of fate called unbiased meeting you in the vast sea of people. Talking about the fate between Mr. Zhang Zhiwei, chairman of Abel, and the beauty industry, it is a beautiful encounter. In 1994, a friend brought a new technology from abroad, which became an opportunity for Zhang Dong to formally contact the beauty industry. Since then, Zhang Dong has entered the beauty industry. He founded Hong Kong Abel International Group Co., Ltd. the following year and began his 22-year industry revolution.

  • Categories:Trend News
  • Author:
  • Origin:
  • Time of issue:2019-08-09 16:20
  • Views:0
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There is a kind of fate called unbiased meeting you in the vast sea of people. Talking about the fate between Mr. Zhang Zhiwei, chairman of Abel, and the beauty industry, it is a beautiful encounter. In 1994, a friend brought a new technology from abroad, which became an opportunity for Zhang Dong to formally contact the beauty industry. Since then, Zhang Dong has entered the beauty industry. He founded Hong Kong Abel International Group Co., Ltd. the following year and began his 22-year industry revolution.

Zhang Dong is a figure in the mask world. He is committed to building a national brand of cosmetics and creating a world of green technology with natural plant mask. He is also a public welfare enthusiast of environmental protection and an important responsibility for the development of enterprises. He grasps the overall situation at home and abroad, surveys the development of the beauty industry in the new era, and conveys to people his business philosophy of "quality decides everything". Under the careful guidance of Zhang Dong, Abel has been spared no effort in deep plowing in the mask industry, constantly strengthening innovation, actively developing new products, and therefore, Abel can steadily develop in the industry, and continuously improve the market position. At present, Abel has two famous brands "Abel" and "Huadu", and in recent years launched another new brand "First Date". Many of Abel's products have immeasurable value in the market. Their products are independently developed and have high technology content. Speaking of Abel's introduction of Tremella mask, its raw material is made of natural tremella, which has a unique advantage through a physical means to make membrane instead of non-woven fabrics. Firstly, Tremella fuciformis is not only a nourishing food, but also a natural moisturizer. Its permeability and serviceability are better than ordinary non-woven fabrics. Secondly, Tremella fuciformis grows only in China and is a unique natural resource in China. The tremella mask developed by Abel has the functions of moisturizing, anti aging and detoxification. This product is a great achievement of Abel in cosmetics, and is also a great breakthrough in the beauty industry.

Establishing National Brand, Good Quality and Good Word-of-mouth

"Social and economic benefits complement each other to a certain extent. Enterprises pay attention to environmental protection, which is a common problem and the requirement of social responsibility. Whether we are raw materials or processing process, they are natural environmental protection, just like the nature of our products. Zhang Dong is always proud when he talks about the quality of Abel's products. "I always think quality is everything. Quality determines products, products determine enterprises, and the quality of enterprises also determines the level of employees, all of which are closely linked. And our products can get a consistent good reputation in the industry, the good is in the quality.

For the brand building of enterprises, Zhang Dong also has his own opinions: "We always adhere to high-level, high-quality development, only Chinese brands strive to create their own national brand image, the national cosmetics brand will continue to expand the market share. Of course, freezing three feet is not a day's cold, which is not a problem that can be solved in a day or two. However, with the increasing supervision of cosmetics, the improvement of industry threshold and the improvement of industry self-discipline, I believe that the market share of domestic products will become larger and better.

Brand centralization and market specialization go hand in hand for the future development trend of the cosmetics industry. Zhang Dong's view is, "From the perspective of market and manufacturing, the cosmetics industry will become more and more specialized in the future, and the development trend of the industry will be towards brand centralization. Over the years, we have always adhered to the field of mask, precisely because we insist on taking the road of specialization. Facts have proved that we are on the right road to specialization. Only with vision can we achieve success. No matter how brilliant his past achievements are, Zhang Dong always looks into the future with greater ambition. "We believe that enterprises have the responsibility and ability to promote the sustainable development of society. Of course, we have been on this road of development. In the future, we will also maintain this initial intention, adhering to the concept of "quality decides everything", and continue steadily.

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