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I only do business with people who focus on product quality

  • Categories:Company News
  • Author:
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  • Time of issue:2020-07-07 13:38
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I only do business with people who focus on product quality

(Summary description)

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2020-07-07 13:38
  • Views:0
Information

reporter:
With the continuous development of beauty industry, how do you look forward to the future of this industry?
Zhang zhiwei:
I think the future development of China's beauty market is based on the supervision of relevant management departments and decided by the manufacturers themselves and consumers. In fact, the market share of early domestic brands is larger than that of now, Moreover, the loyalty of consumers is also quite high, but in the later stage, the fake and shoddy products and the chemically damaged products in China hit the whole market. In addition, the invasion of foreign and international brands made consumers not hesitate to incline to the big and foreign brands. In this market environment, in order to capture the market share and profits quickly, manufacturers gradually become procedural, productive and cost-effective. This competition not only does not promote the overall development of the market, but also causes various vicious cycles. This year's entry of "Drug Supervision Bureau" has inspired many hard-working enterprises and hit the "many enterprises without license and license". I believe that the future Chinese beauty market is not only a large-scale market in the world, but also the most powerful technology-based market.
reporter:
So what market strategy would you adopt?
Zhang Zhiwei:
I have been in business for more than ten years, witnessing the development and change of the industry in the later period. Making money in business is the primary purpose in my mind. However, I find that if too much profit is taken as the commander in chief in the process of business operation, the enterprise strategy will become quick success and instant profit. For example, for some enterprises in the industry, using the so-called new concept, or even producing fake and inferior products to confuse consumers, which will kill the consumers Chicken egg manufacturers not only speed up the destruction of their own, more serious damage to the reputation of the industry, this kind of money to be made without conscience I can not do.

I think the key to the development of enterprises is not to rush to develop new products, but to constantly improve the technology and quality of products. When one product is more mature in technology, then seek to develop another high-quality product.

In this regard, Able has always paid close attention to the two links of R & D and market. Through the advantages of technical strength, he has surpassed competitors to achieve the win-win goal of promoting market development and profitability.
reporter:
You are so persistent and strict in product quality. Have you never tried to use concepts to hype products for profits?
Zhang Zhiwei:
Of course, but all Able's concepts are planned from the production technology. I only hype the products that I have really successfully developed and meet the national standards. I never look forward to those manufacturers who use false concept hype in an attempt to create profitmaking products to deceive consumers.
In fact, the product is a combination of three elements, technology, quality and conscience are indispensable. Able's products are always based on quality first. The development process has a rigorous monitoring system from materials to production. Quality problems are not allowed in the process. It is also praised in the industry. This kind of operation method is from a commercial point of view, although It's slow and hot, but I absolutely believe that 10 years of continuous harvest is much more cost-effective than one year of huge profits.
reporter:
Mr. Zhang, it seems that you attach great importance to research and development. What new beauty products will become the darling of the market in the future?
Zhang Zhiwei:
When it comes to new beauty products, the word "natural" seems to be a good lubricant. You can find many beauty products marked with "natural", "herbal", "plant" and "fragrance" in supermarkets, pharmacies or beauty counters of department stores at will, no matter whether these products really have the functions marked by them or have certain functions for customers Cheating, I can be sure that natural beauty products are more and more attractive to consumers, so Able started researching and developing these products 2 years ago, and successfully launched a series of plant fiber mask series to enter the "natural" field. Its market positioning is in the middle and high-end market. This product has attracted many international brands, and they are sure. The uniqueness of product technology, and in a short time to become a partner.
But there are some things that we should pay attention to. Some unscrupulous businessmen who use the concept of hype also pay attention to the market that needs to be developed but has a bright future. How to avoid the industry from being shameless again? Manufacturers should work together with the competent departments of the government to formulate product standards, restrict those manufacturers who use cost to suppress product quality or counterfeiting to maintain low price strategies, and believe in standardized management We have decided that Able will only do business with those who pay attention to the quality of products in the future, and take practical actions to break the "international image" of low price and low quality of Chinese beauty products
 

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