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On beauty market and enterprise development

  • Categories:Company News
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  • Time of issue:2020-07-07 13:37
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On beauty market and enterprise development

(Summary description)

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2020-07-07 13:37
  • Views:0
Information

Zhang Zhiwei, the founder of Able, entered the beauty industry in 1994, founded Able material Co., Ltd. in Beijing in 1995, and set up a branch in Guangzhou in 1996. He has been working hard to promote the development of facial mask industry for 11 years.
Reporter:
Mr. Zhang, do you have any unique views on the current beauty and cosmetics market in China?
Zhang Zhiwei:
China is developing rapidly, people's quality of life close to the level of developed countries, the proportion of consumption of beauty products continues to grow, the country is very attention to cosmetic industry, regulatory strength also increased accordingly, no section of the specification, rectify the cosmetics industry, has been developing quantitative to qualitative, gradually formed heavy brand, image, the quality of the factory, especially the intervention of the guangdong food and drug administration, the domestic cosmetics market is more in line with the requirements of the international mainstream market.
Reporter:
What are your views and Suggestions on the future market?
Zhang Zhiwei:
I feel toward the specialization of the real market direction, because every factory have their own research projects, can't be can explore through cut, each product before our customer often produce membrane powder, aims to mimic the like Able product quality varieties, ended up not to come out, some transferred to close to, but toughness scent or not, but the cost is higher than that of the purchasing products in Able, lose more than money in the end, also waste the time.
You go to the United States fair every year to see clearly, can stand up to today, are all manufacturers with clear boundaries, such as: research and development and production of special products manufacturers, specializing in marketing strategy of the company (brand: specialized makeup "Maybelline";L 'Oreal, a skin care brand;"CD" perfume;Daily chemical washing "P&G";In terms of capital and strength, they definitely have the ability to produce products, but these companies have chosen to focus on sales.Similarly, Able has the funds, ability and research and development strength to produce cream products, but we have always focused on facial mask products.In my opinion, only in this way can the product be refined and refined. The more mature the market becomes, the more industry terminal segmentation experts will appear. Only in this way can the whole industry constantly move to new heights.
Reporter:
Diversification is a marketing strategy used by many companies, with high returns and quick cash returns, but Able is untempted and keeps researching it.On what faith do you resist the temptation of substantial and rapid returns?
Zhang Zhiwei:
Diversified development is the trend. In order to survive and develop, enterprises must make profits. Most enterprises are concerned about how to avoid risks and maximize profits.As long as the enterprise can truly achieve a virtuous circle of development, to maximize profits and avoid risks.
Eleven years of development has given Ablel a clear guide. Only through research and development can Ablel achieve long-term and stable profits by improving the core competitiveness of products, ensuring quality and increasing market share.
So the diversification of Able, will only appear in the diversification of product types, product research and development diversification, the diversification of technical personnel these aspects, the future long-term, steady is the best enterprise development trajectory.
Reporter:
How do you feel about presenting different concept products now?What do you think of the word "concept"?
Zhang Zhiwei:
Most of the conceptual products in the market are packaged with promotion as the core. Such "stem cells" and "7-day spot removing" are all designed to cater to the "taste" of ignorant consumers, without any practical significance.(stem cells: according to the research, points out that stem cell product is impossible under the skin is absorbed, so far the medical profession has not a stem cell product market, now on the market use, are generally not biological agents or biological agents, some even the chemical synthesis, if injected into the body, these products can damage the body's immune system, easy to suffer from disease such as lupus erythematosus (sle).Removing and seven days: medical certificate, fade spots of cycle at least 28 days, 7 days basic is impossible, the so-called quick removing and whitening products, only overweight add "mercury" and "hydroquinone", these two kinds of ingredients to the skin to produce strong toxicity and irritation, at present the country to add this two ingredients in cosmetics have strict control, and even disabled.)
, in fact, the core of the concept should be put on technology, to Able of plant fiber in recent years the mask as an example, we introduced to pure natural plant of the concept of face film products, using the real plant fiber as carrier, through high-tech extraction technology research and development, its natural structure can't replicate, product efficacy significantly, do not stimulate the skin health.Technical core as a concept, is the real concept of products, not just by advertising, media packaging can be achieved.
Research and development needs many years of accumulation and precipitation, as enterprises should be far-sight, pay attention to product quality, close to the international market, is the future development trend.
 

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