搜索
Search

NEWS

How to break the marketing bottleneck

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2020-07-07 13:37
  • Views:0

How to break the marketing bottleneck

(Summary description)

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2020-07-07 13:37
  • Views:0
Information

Again arrived the season of beautiful white, how should this year's beautiful white sale plan make?Will the current market continue to adhere to the set of invariable whitening methods long for miracles?Or abandon these old concept of whitening to meet the new era of whitening upgrade?For Asian girls who have never stopped pursuing the dream of infinite whiteness, will they still follow advertisements and concepts to choose products as before?
  Able hired four years ago, a research firm in view of the natural products to consumers, market investigation, and according to the report shows that 80% of women questioned in the traditional "whitening technology" have very deep understanding, know a lot of manufacturers in order to profit and fight for market share, add the numerous skin healthy ingredients to meet the desire of the consumers in the short term, make skin white, the most common form of heavy metals and acidity.At that time, interviewees also gave detailed examples, such as heavy metals such as mercury, arsenic and lead, which mainly make the tyrosinase in the process of pigment production lose its vitality, thus preventing the melanin precipitation and making the skin white. However, when the pigment is stopped, it will cause rebound and even result in dependent skin.And fruit acid composition proportion of metal good, at least it is extracted from the fruit of natural acid, appropriate proportion of fruit acid can fall off the ageing of the outer layers of the skin cells, promote collagen fibers in dermis and sticky protein growth, relieve skin pigmentation of shallow achieve the whitening effect, but a high concentration of fruit acid can reduce the skin resistance, corneous layer is damaged, that generates water transfer loss, aging...
  Both heavy metals and acidity, these products can only be applied to the skin surface, and not the cause of deep pigment is really solve the problem, at present, the consumer has the concept of many commercial products lost confidence, according to a report they began to know the homemade face mask, in addition to using common milk, honey and fruit and vegetable homemade mask, even know the use of tremella as cosmetic material, after cooking and other complex processes make face film, the production process of this method are very trouble, but greatly reduce the risk of beauty products on the skin allergy, can achieve certain moisturizing and whitening effect at the same time,To our surprise, the report explains why the development of the beauty market has slowed down in recent years and why the development of beauty companies has reached a bottleneck.
  The era of "quick results" has become a thing of the past, with subtle changes in consumer attitudes. Consumers gradually recall the simple truth that you get what you pay for, and demonstrate through their actions that they understand the importance of nature and quality. 
  While many enterprises still immersed illusory concept of marketing, Able has mobilized in 2002 elite team of research and development of plant fiber, determined to surrounding the market demands the concept into a physical product, selection of hundreds of natural plant extract plant fiber research, finally can only choose several stable carrier used in the production of the mask of plant fiber raw materials, including the research report, the respondents mentioned tremella fiber mask, tremella is a white translucent gelatin flower, also known as white fungus, called snow ear are superior in quality, since ancient times has been the royal nobility as prolong life of product, nutritional value is very high.According to medical determination:Per 100 grams, avoiding protein 10 grams, 1.4 grams fat, carbohydrates, 67.3 grams, also contains a variety of vitamins, inorganic salt, such as sulfur, magnesium, potassium, calcium and other nutrients, tremella protein is high, the quality of the above contains 17 kinds of amino acids, including 7 kinds of essential, including sugars and colloid, tremella contains rich sugar and pectin, which contains the type of gum Arabic, external treatment can soften skin cutin layer, and has a good nourishing whitening effect and delay the aging effect, long-term use can make skin white and tender, soft and elastic, facial furrow decreases, and the effect of desalt face chloasma, freckles.
  Recently, scientists from the international beauty authority Japan precision Chemical Co., Ltd. have studied the efficacy of Tremella. It is concluded that the effective ingredient of Tremella fuciformis is polysaccharide, which is an acidic isopolysaccharide composed of mannitol, xylose and glucuronic acid with a molecular weight of more than 1 million. With hyaluronic acid acid mucopolysaccharide, it also contains more than 20% glucuronic acid. Therefore, tremella fuciformis polysaccharide has excellent skin moisturizing performance. The water evaporation rate of the aqueous solution is lower than that of hyaluronic acid. Applying it directly on the skin can produce active physical protection film, which can automatically change with the environmental humidity, effectively regulate the skin humidity without tension, improve the water retention ability of the skin cuticle, and at the same time, tremella fuciformis polysaccharide can effectively improve the muscle Skin condition, reduce the occurrence of desquamation of skin epidermis, pimple rash and other problems. However, the research of scientists has provided more evidence for the safety and efficacy of Tremella colloid mask.
  It is understood that Able launched plant products in the past two years, the performance is very significant, the next three years plant fiber products is one of ablel's main projects, Able hopes to enable more consumers to use safe and efficient products.
  Although whitening products have a long history of development, but the controversy about whitening has never subsided.Beauty session should self - examination and reflection, the number of "quantity" of the sales target to improve the quality of "quantity".We can pay attention to all the world famous brand development in research and development of production technology, product quality, create for the development of the core, vision and market returns is also big, the change of the market in recent years has given enough opportunities, let's change, and with the improvement of living standards, consumers choose products no longer pure struck by the appearance, utility and so on single system, the future will be more need are both safety and environmental protection products, manufacturers should put energy into the quality of the products, believe that follow the natural environment, natural products will quickly become the mainstream of consumption.
 

Scan the QR code to read on your phone

imgboxbg

Subscription

imgboxbg

Mobile Website

CONTACT US

E-mail:zs@able.cn

Tel:+86-760-85281177

Copyright(C) ABLE.COM All rights reserved

Address: Deshang Weiye, No.8, Jiuzhou Avenue, health base, Torch Development Zone, Zhongshan City, Guangdong Province

Powered by www.300.cn   粤ICP备18083091号